Contact Us

Direct Message Lab
110 W. 40th Street, Suite 1704
New York, NY 10018

info@directmessagelab.com

Our Platform

The Direct Message Lab REACH platform is a comprehensive social engagement tool for brands. Take a walk through our platform in this video.

For a full demo, contact us at info@directmessagelab.com
or 212-398-6811.

Our Process

Strategy: DML identifies the key social media locations for your brand (e.g., by demographics, category) and we build a roadmap to effectively reach users in these locations.

Implementation: We build new pages, create new profiles, integrate into your existing locations and deploy the applications that will resonate with your target users. Our team handles all of the technical work and we train your team on how to use our platform.

Deploy Content: Your team creates posts, comments, videos , surveys and other content that the platform automatically delivers across all of your social locations.

User Acquisition: Direct Message Lab helps you obtain users of your applications and fans for your pages. We use a variety of techniques including:

• Targeted Facebook advertising
• Targeting friends
• Viral sharing of content
• Incentive based sharing programs including sweeps and promotions
• Outreach

Measure: Data is gathered for each location, for each piece of content delivered, through each application and from each user. The data gives you the entire social picture of your brand and your users. We present the data in our dashboard to help you drive better decisions, the right content and ROI.

Whitepapers & Downloads

• Whitepaper: Data Collection and Use in
  Social Media

  
  
  

  In this whitepaper you will find: Key data that organizations can collect within social media networks.
  Ways that top organizations are using the social media data they collect.
  The importance of and how to connect the collection of social data to other marketing efforts.
  Fundamental data questions that organizations ask and need answers to

  Whitepaper:Managing Your Social Media Presence: A
  Marketer's Guide for Managing Social Media

  
  
  

  In this whitepaper you will find: Feedback from brands like yours on how and where to participate in SM.
  Social Media ROI calculator.
  Rules for successful social media engagement.
  Tools to increase your efficiency and increase the size of your audience.

  Whitepaper:Creating Successful Social Media
  Programs in Associations

  
  
  

  In this whitepaper you will find: Benefits of an effective social media program for an association.
  Five foundational best practices for social media success.
  Social Media implementation checklist.
  

  Download:Social Media ROI Calculator
  Programs in Associations

  
  
  

  The calculator will help you: Determine the ROI from your social media efforts.
  Link social media to your email and other efforts.
  See the techniques other brands use to determine their ROI.
  

• Direct Message Lab Tactics and Strategy Series: Running Successful Facebook Sweepstakes In this Tactics and Strategy update you will find the key elements that enable brand to get the most out of their Facebook sweepstakes. Avoid the pitfalls of others by leveraging Direct Message Lab's work with many of the world's top brands.

  Walking the Loyalty Tightrope: Increasing Revenues by Increasing Relevance in Your Loyalty Program In this whitepaper you will find: Examples of loyalty programs achieving success in social media. Three lead best practices for social media success. How to create more relevance for your users.

  2011 Association Social Media Survey Results Direct Message Lab wanted to help associations understand how organizations in their industry viewed social media from tactical (what are we currently engaged in now), financial (what should I budget and what should I expect in return) and strategic (what should I do?) perspectives. To do so, Direct Message Lab reached out to over 200 associations to capture their responses to a variety of questions on social media within their organization. Their answers help all us understand how association view and apply social media as a driver of key elements of their business.

  Direct Message Lab Tactics and Strategy Series: Sample Marketing Calendar for Running Successful Facebook Sweepstakes Creating a cross-channel marketing calendar to support your Facebook sweepstakes is vital to the success of the overall program. In this Tactics and Strategy Update you will find a sample marketing and communication calendar which Direct Message Lab's brand partners have used with success in the past. The key - use all your channels to support each other and the program as a whole.

• Whitepaper: Digital and Social Media Management in the
  Pro/Collegiate Sports Arena

  
  
  

  In this whitepaper we will review: Key trends in digital and social media management for sports enterprises.
  Highlight successfully teams using social media
  Show the value of a central media management platform